Biz of Sports @ UCLA Extension (2019)

We live in a digital world where consumers have an infinite number of content choices. Sports represents the last and best opportunity to aggregate these audiences. However, as technology advances, the challenge of keeping fans constantly engaged has become more and more difficult. Any lull in the game leads fans to divert attention to their phones and other forms of content. As a result, teams and leagues are focusing more and more on increasing offenses. Purists question whether such a focus is impacting the integrity of the games they love.

We are also seeing trends like:
* Athletes building themselves as brands and content creators;
* European soccer becoming the 2nd most-played youth sport in America. For the first time, more US adults 18-34 identify soccer as their favorite sport over baseball, forever considered America’s Pastime;
* Teams becoming more and more analytical in their operations;
* The rise of eSports as athletes, executives, and owners jump into the arena of avid gamers;
* Streaming media options to view sports growing in prominence;
* Augmented and virtual reality giving fans the opportunity to get “closer” to athletes while having a single platform to access a wealth of data;

This unique course will look at many aspects of the business of sports through a combination of guest speakers, case studies and a fun, stimulating group project where you become the owner of your own sports franchise. Come prepared to share your thoughts as we talk sports. Play ball!

DateTopic (s)SpeakerCompany
7/1/19Culture and ValuesDave Meltzer - CEO & Co-FounderSports 1 Marketing
MIke Allen - COOSports 1 Marketing
7/2/19Corporate PartnershipsErin Prober - Director Corporate PartnershipsTurner Sports
7/3/19Players, Finances & FranchisesAlex Parsons - former NFL Player, Financial Advisor & Head of Retired Players, Orange County Chapter NFL Retired Players Association
7/5/19Law, Ethics & Legal GamblingBrandon Leopoldus - FounderLeopoldus Law
7/8/19eSportsCapt Rob Steinberg - HostGamer World News
Brian Hanford - HostGamer World News
Gayle Dickie - CEOGamer World News
7/9/19MarketingBrendan Hannan - VP, Marketing, Communications & DigitalLA Galaxy
7/10/19Content DevelopmentJosh Grunberg - Head of Content, Partnerships & TalentWhistle Sports
7/11/19Sports TechHoward Wright - Former NBA player and AVP, Business DevelopmentIntel Sports
7/15/19The Athlete's VoiceJaymee Messler - (fmr) Co-FounderThe Players' Tribune
7/16/19The NFL & Fantasy SportsMarissa Melnick - Director of Product, Platforms & Services, NFLNational Football league
Tracy Sandler - Founder & CEO, Fangirl Sports NetworkFangirl Sports Network
7/17/19Group Presentations and Operating a Professional Sports TeamPatrick Arthur - VP, MarketingLos Angeles Chargers
Taylor James - Marketing ManagerLos Angeles Chargers

Team Project: You Own an Expansion Franchise

You can access the template as a Google Slides deck or download it as a PowerPoint deck.

Team: Miami Pioneers
League: MLS
Market: Miami, FL



Owners: Andrew, Giovanni C, Francesco
Team: San Diego Surfers
League: MLS
Market: San Diego, CA

Owners: Finn, Deren, Ela, Griffin
Team: Seattle Emeralds ***
League: NBA
Market: Seattle, WA

Owners: Zach, Giovanni B, Jake
Team: Las Vegas Spades
League: NBA
Market: Las Vegas, NV

Owners: Jesse, Jake, Jack
Team: San Diego Surf
League: NBA
Market: San Diego, CA

Owners: Ty, Grant, Josh
Team: Pittsburgh Knights
League: NBA
Market: Pittsburgh, PA

Owners: Josh, Blake, Zander
NFL FANTASY DRAFT
QBPatrick MahomesDrew BreesBaker MayfieldAaron RogersDeShaun WatsonAndrew Luck
RBSaquon BarkleyChristian McCaffreyAlvin KamaraEzekiel ElliottJames ConnorDavid Johnson
RBTodd GurleyMark IngramJoe MixonMelvin GordonDalvin CookLe'Veon Bell
WRDavante AdamsJulio JonesOdell Beckham JrJuJu Smith-SchusterDeAndre HopkinsT.Y. Hilton
WRBrandin CooksAntonio BrownAdam ThielenKeenan AllenMichael ThomasAJ Green
TEEvan EngramGeorge KittleZach ErtzHunter HenryOJ HowardTravis Kelce
FLEXLeonard FournetteMike EvansJulian EdelmanNick ChubbStefon DiggsRobert Woods
BenchDerrick HenryDamien WilliamsJosh JacobsTyreek HillAmari CooperPhillip Lindsay
BenchSony MichelCalvin RidleyDJ MooreAaron JonesMarlon MackTarik Cohen

Selected Sports Movies & TV Series

Movies (Wikipedia master list of sports movies)
TV Series

Blogs & Newsletters