Business of Entertainment @ UCLA Extension (2019)

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues, and introduces new business models to navigate content onto new distribution platforms. The course also features opportunities to meet senior entertainment industry executives in various sectors. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.

1/10/19"Content & ___ Are King" Prosumers & DisruptionJP Parker - FounderInfinite Solutions Institute
1/17/19Future Vision - Part 1Lee Essner - President & COOJukin Media
Allison Dollar - CEOInteractive Television Alliance
1/24/19Smaller Screens RuleKevin Conroy(fmr) President, Digital and new Platforms, MGM
David BloomCommunications Strategist, Words & Deeds
1/31/19Larger Screens RuleJohn Rubey - CEORubey Entertainment
Gary Marenzi - Head of Entertainment Sales & PartnershipsEndeavor
Krista Wegener - SVP Sales & DistributionParticipant Media
2/7/19The Creative ProcessSam Sokolow - Exec Prod, "Genius"EUE Screen Gems
Geoff Reiss - GM, SportsYahoo! Sports (Oath)
2/14/19Music, Music EverywhereBill Colitre - VP, Business & Legal AffairsMusic Reports
Arabian Prince NazelFounding Member, N.W.A.
2/21/19Sports: The Ultimate Entertainment VerticalTBD
2/28/19Marketing, Social Media & InfluencersLarry Weintraub - Chief Innovation OfficerThe Marketing Arm
3/7/19The Reality of VR, AR & MRLarry Jones - CEOBlackthorn Media
3/14/19Legal Challenges & OpportunitiesDiane Gross - VP Legal AffairsLegendary Entertainment
3/21/19Future Vision - Part 2TBD

The course will be taught by industry veteran Steve Bradbury who formerly taught Hollywood & Digital at UCLA Extension and currently teaches Digital Media & innovation in Los Angeles for Syracuse University.

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