Deep Sports develops ventures that speak to sports as a lifestyle category. When seen in this light, sports become one of the most compatible and malleable verticals in today’s omni-platform environment. The list is almost endless from A-Z and everything in-between.
As storytellers, we view the world of sports as an inexhaustible fountain of human interest stories. As sports fans, we embrace the emotions inherent in all sporting endeavors (whether participating or viewing) as well as the connections we crave with others. As digital strategists, we understand how content is consumed at the constantly evolving intersection of media and technology.
Sports fans do not comprise one homogenous ecosystem: some embrace a lifelong passion for their team (even passed down from previous generations), others have a more casual interest which can further vary by team, sport, season, region, etc. For still others, the Olympics, a Super Bowl, NBA Final or Game 7 of the World Series is one of very few sporting events they will have seen during a year or in years.
”Think about your fondest memories at a sporting event. We don’t sell the game; we sell unique, emotional experiences. We are not in the business of selling basketball. We are in the business of giving you a chance to create shared experiences.”
— Mark Cuban, Owner, Dallas Mavericks